The Revenue
Roadmap
— Your Annual Marketing Plan
For growth-minded designer brands.
Plan Your Year.
Grow With Intention.
Stop making reactive marketing moves.
If you’re here, you likely fall into one of two categories:
You either feel like you’re constantly marketing but not always moving forward…
Or you know your brand has more potential, but your marketing feels reactive and scattered.
This roadmap was created to fix that.
Most designer brands don’t struggle because they lack ideas. They struggle because they lack structure. Without a clear annual strategy, it’s easy to fall into month-to-month decision-making — running promotions because sales feel slow, posting content because you feel like you should, testing paid ads without a larger plan in place.
This roadmap is designed to help you step out of reaction mode and start operating like the growth-minded retail brand we know you are.
Know this all
too well?
Your marketing initiatives feel scattered and chaotic - like you can never get ahead.
You aren't sure what's working and what's not.
You're too reliant on promotions to boost sales when revenue feels slow.
You want to get to the next level, but you know your marketing is holding you back.
Having worked with hundreds of designer brands over 17 years, we know what works and what doesn't when it comes to making a marketing plan. We translated all of that experience into an easy to follow guide that you can complete in one focused session.
Ready to take your marketing to the next level?
$37
Introductory pricing
Exclusive discount ends soon
$37
Founder
Lauren Moreno
Lauren Moreno is a visual marketer with expertise in small business growth, and 15 years in the retail industry. With a background in Fine Arts and an in-depth understanding of the challenges facing small businesses, she has developed a unique approach to marketing that combines the creative with the analytical. She deeply understands the entrepreneurial experience and uses this perspective to serve her clients as a true partner, beyond the world of marketing.
As principal of 624 Agency, Lauren has overseen the digital marketing strategies for notable businesses, including Printfresh, Blue Delta Jeans, Tequila Ocho and Lilly Pulitzer. Since 624's inception in 2016, Lauren has led 624’s email marketing program, working with clients both large and small, honing her expertise in this critical digital marketing channel.
Prior to 624, Lauren was Brand Director for jewelry brand John Wind Maximal Art, where she managed every aspect of sales and marketing - from trade shows to digital marketing - giving her a decade of first-hand experience successfully growing a small brand. In addition to her professional experience, Lauren holds a Master’s Degree in Digital Innovation in Technology from Temple University’s Fox School of Business.